What are Backlinks?
This guide is part of our resources section, about backlinks.
What Are Backlinks?
Well, to understand what a backlink does, its important to know what a backlink actually is. Backlinks, also known as inbound links, are the links from another website that point to your website. That means it’s a backlink for you and you get benefited. And, if you link someone else’s website in your site, then the other site gets a backlink from you and they get benefited.
There’s another type of link that helps your website structure- internal links. These are the links created between pages within your own website, designed to keep visitors engaged longer. Internal links direct users from one page to another, improving navigation and helping search engines understand your site better. All these types of links play an important role in building SEO authority.
How Backlinks Work?
Let’s say if a reputable website links your site, it sends a positive signal to search engines like Google - suggesting that your content is credible and trustworthy, which can significantly improve your SEO rankings. To achieve strong SEO performance, it’s essential to earn high-quality backlinks- and that requires the right planning, effort and consistency.
Creating Worthy Links
The key to earning backlinks is creating valuable content that others want to reference. That can be done by following simple steps such as visual content like charts or templates or even infographics, tutorial videos or guides, posting case study notes, research or data reports, etc. When your content provides genuine value and insight, other websites will find it worth sharing- resulting in organic backlinks.
Summary
Backlinks are hyperlinks from one website to another. Search engines like Google reward a website with quality content, trustworthiness and strong backlink-profile and last but not the least- good internal linking structure. Backlinks also drive referral traffic, bringing new visitors directly to your website through those links. To make the most of backlinks- use relevant topics to your niche, build & maintain trust and authority, focus on placement of the links ( links mentioned within the main content ).
To finalise, backlinks can greatly boost your site’s visibility and search rankings.